TAPPP and BetMGM Launch Sportsbook-Branded Gift Cards in Ontario

BetMGM has emerged as the first igaming provider in Canada to introduce branded retail gift cards for fans of sports betting and online casinos. 

 

99% Recovery 

TAPPP, the payment solutions firm, which has a retail network spanning the U.S. and Canada, has teamed up with BetMGM, making BetMGM gift cards accessible at 2,500 retail sites in Ontario. 

The gift card enables BetMGM users to safely add funds to their online casino and sportsbook accounts through PIN redemption. 

 

2,500 Store Outlets 

BetMGM gift cards are now offered in the U.S., introduced in September 2021 through a collaboration with TAPPP. The cards are available at retail outlets in 15 different states. TAPPP reports that BetMGM gift cards enjoy a 99% redemption rate in the U.S. 

“We are constantly seeking new ways to increase the accessibility of our clients’ gift card products,” said Sandy Agarwal, Founder & CEO at TAPPP. “Securing the distribution of BetMGM gift cards in Ontario is another exciting first for us as it opens up an entirely new country for BetMGM and its retail customers.”

 

Initial iGaming Gift Cards 

A limit of $250 per week on deposits is enforced for players utilizing prepaid gift cards in Ontario. 

According to H2 Gambling Capital, the global provider of market data for the gambling sector, BetMGM holds a 7% market share in Ontario. 

H2 employs sources such as web traffic, affiliate traffic, and search volume statistics to assess market size and growth rates in regulated markets lacking official data. 

“Ontario has proved to be a robust market for sports betting and iGaming with BetMGM as one of the top-tier operators,” said Matt Prevost, Chief Revenue Officer, BetMGM. “We are proud to be the first to debut sportsbook-branded gift cards and offer players another convenient way to fund their accounts.”