Las Vegas in Talks with NFL to Host 2029 Super Bowl — Report
In order to become one of the fastest cities in NFL history to host football's most important event again, Las Vegas is negotiating with the NFL to bring the Super Bowl back to Allegiant Stadium in 2029.
The Las Vegas Review-Journal reports that league and "city" officials—likely the Las Vegas Convention and Visitors Authority (LVCVA), given that Allegiant is situated in unincorporated Clark County rather than the city of Las Vegas—are in the midst of negotiations.
According to the newspaper, no agreement is in the works and more weeks of talks are expected. However, if an agreement is achieved, the NFL may make the announcement at the winter meeting in December or at its fall owners' meeting in New York this October. Super Bowl host cities are usually chosen by the league four years in advance.
A letter of intent to host the Super Bowl in 2029, 2030, or 2031 was presented by Las Vegas and the Las Vegas Raiders at an unspecified time during the previous year. The R-J claims that since then, Las Vegas has fulfilled all requirements and timelines, making it a strong candidate for Super Bowl 63.
On the other hand, by not concluding a long-term lease between the Saints and the Caesars Superdome, New Orleans missed a crucial deadline in its attempt to host the 2031 Super Bowl.
“The NFL is not going to award a Super Bowl to a team that doesn’t have a lease for the year in which they’re requesting a Super Bowl,” NFL spokesman Brian McCarthy told the New Orleans Times-Picayune.
Playing Dollar Bowls
The Kansas City Chiefs defeated the San Francisco 49ers 25–22 in an overtime thriller on February 11, 2024, the first time Las Vegas hosted the Super Bowl. Chiefs tight end Travis Kelce captained the game by fearlessly and in public butchering the chorus to Elvis Presley's "Viva Las Vegas" from the field.
The following day, Harry Reid International Airport set a record with 104K passengers after the game brought an estimated 330K people to the area.
The LVCVA estimates that it brought in $1 billion for the city's economy, which included $877 million in gross visitor expenditure. According to the visitor-funded marketing agency, Super Bowl participants spent an average of $2,660 per person, which is more than twice what the average Vegas visitor spends.
The excitement spread well beyond the stadium, as NFL partners, sponsors, and celebrities were hosted in hotels, nightclubs, and other locations.
Additionally, the event produced 5 billion impressions via news reports, giving Las Vegas free advertising.
In 2026, Levi's Stadium in Santa Clara, California, will host the Super Bowl; in 2027, SoFi Stadium in Inglewood, California, and in 2028, Mercedes-Benz Stadium in Atlanta.